A/B Testing

Envision provides user experience research through A/B testing (also known as bucket testing) by carrying out a randomized experiment involving two variants. 

It helps its client to analyze customers’ reactions after comparing two or multiple versions of a single variable by testing a subject’s response. For instance, a response to variant A against variant B is carried out and the effective version of the variant is determined. 

Our clients find A/B tests useful for understanding user experience and satisfaction regarding online features.